Vision & Mission

Our purpose is to bring convenience to the lives of the ordinary people of India, to "make life easy" for them. We provide them with "instant" credit at reasonable rates of interest against their used gold jewellery to enable them to meet their requirements for short term funds.

We hope to unlock the value of this gold to the benefit of the common people of India most of whom have savings in the form of gold jewellery.

Customer is all-important

Our products aim at delivering value to the customer. No matter what his economic status is, we believe that time is precious and everyone is entitled to courtesy and prompt service with high levels of transparency.

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